![]() Rosanne Olson: If it is commercial, it is likely to be more about what the client (via the ad agency) wants to convey rather than the deep truth of the individual I am photographing. SB: What do you see as the most important differences between consumer and commercial portrait photography assignments? I do accept personal commissions, although not often. My clients include magazines such as Time, Business Week, Forbes, Esquire, Rolling Stone, and People. Robbie McClaran: I do almost exclusively editorial and commercial work documenting the American people and landscape. For my personal work I do work with individuals who I find interesting or unique and this is usually done for trade. Occasionally I will be contacted to do a private portrait by word of mouth but I do not actively market to that demographic. ![]() Kevin Lock: I specialize in environmental portraiture, annual report, architectural, and editorial assignment work so I work mostly with commercial clients. My goal is to create portraits that are deep and true. One of the things I love best about photography is portraiture. In 2008 I authored a book called This is Who I Am, a book of photographs and essays that celebrates women and their stories. Over the past 25 years I have collaborated with designers and art directors around the country, photographing for advertising campaigns such as the New York City Ballet, Seattle Opera, Seattle Symphony, and Seattle Children’s Hospital. Five years later, when my husband and I moved to Seattle, I started Rosanne Olson Photography. I began my career as a photojournalist at The Register-Guard in Eugene, Oregon, after receiving my master’s degree in journalism. Rosanne Olson: I do both consumer portraits and commercial work. My primary desire is to create a great experience for all the people I come in contact with. I have a variety of clients throughout the US and abroad, including Texaco, Nike, Business Week, and Newsweek. Charles Gupton: Primarily I do commercial projects, but I also, on occasion, accept personal commissions.
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